A New Kind of Equipment Auction Company
Built on experience, professional execution and the human connection.
Bringing Auctions Back to What They’re Meant to Do
EliteGear is a next-generation equipment auction company built for the people who grow crops, move dirt, and build what comes next. Auctions have always been about price discovery — and when done properly, they still outperform shortcuts that rely on exposure alone.
Privately owned and independent, every decision we make is client-first — grounded in preparation, professionalism, and respect for what’s at stake.
We’ve seen how the industry traditionally operates, and we’ve built EliteGear to challenge those norms. Where others rush to sale day, we invest weeks in preparation. Where others rely on volume, we focus on quality. Where others automate, we show up in person.
The result is an auction experience that sellers feel good about — and results that reflect the true value of their equipment.
A Better Way to Sell Equipment
The auction industry has changed over the last two decades. With 25+ years in the auction industry, we’ve lived through the shift from early online bidding, to modern simulcast auctions, to the rise of timed-only platforms. Each change brought new tools, and new tradeoffs.
EliteGear was built on a simple belief: technology plays an important role in modern auctions – but it shouldn’t make the final call when stakes are high.
Auctions still do what they’ve always done when they’re run properly – they create true price discovery through informed buyers and real competition.
What We Believe
At EliteGear, we believe auctions should feel:
- Professional and well-prepared
- Transparent and fair for both buyers and sellers
- Human-led when bidding matters
- Built around the equipment and the seller — not the calendar or a fixed format
Timed auctions have their place. But when value is being decided, experience and live execution still matter.
That’s why we combine modern reach with real auctioneers involved throughout the sale.
Our Team
Team Member
Founder & Auctioneer
25+ years of equipment industry experience across Western Canada.
Team Member
Operations Lead
Expert in auction logistics, yard preparation, and sale day coordination.
Team Member
Marketing Director
Multi-channel marketing specialist focused on driving buyer demand.